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loyal portucal
Project type
Branding, Art Direction
Date
2020
Location
Porto, Portugal
Graphic Designer
Beatriz Salvador @ Salvador Media
Salvador Media was responsible for the branding and online store design of Loyal Portucal, an e-commerce platform based in Porto, Portugal, that showcases 100% Portuguese products. The store collaborates with local artisans, brands, and hotels to offer curated sets of hand-made, limited-edition pieces that celebrate the country’s artistic and gastronomic heritage.
Our work included art direction for product photography, Shopify store design and integration, as well as the creation of print materials, logo, color palette, typography, and packaging. Additionally, we developed financial documents to support the brand’s successful application for European funding.
The branding reflects Loyal Portucal’s commitment to bridging tradition with modernity, supporting small businesses, and promoting Portuguese craftsmanship on a broader scale.
